11 月 1 日，2019河北国际绿色农业周的主题活动——“新形势 · 新市场 · 新营销国际农产品发展论坛”在廊坊成功举办。本次论坛由河北省贸促会、廊坊市人民政府主办，河北省国际展览中心、廊坊市贸促会、河北华糖云商营销传播股份有限公司、品牌农业与市场杂志社承办，旨在使河北省农业企业更加了解国内国际新政策及商贸形势，把握市场的发展趋势，整体提升市场竞争力。
On November 1, 2019 Hebei international greenagriculture week -- "new situation · newmarket · new marketing, International Agricultural ProductDevelopment Forum" was successfully held in LangFang city. This Activitywas hosted by the Trade promotion Association of Hebei Province、Langfang city people's government, and was undertakenby International exhibition center of Hebei province, Trade promotionAssociation of Langfang city, hebei HuatangYunshang marketing communication co., LTD, Brand agriculture and marketmagazine. The aim of this activity is to let Hebei agricultural enterprises understandmore about domestic and international new policy and trade situation, grasp thetrend of the development of the market, promote the competitiveness of themarket as a whole.
作为受邀嘉宾，中国食品工业协会品牌战略工作委员会秘书长曾黔、品牌战略工作委员会国际合作中心顾问KANS BULAY DESMOND(孔雷达)出席了本次论坛活动。同时，非洲专家孔雷达先生就非洲农业的发展现状与市场机会进行了主题发言。
As invited guests, Zeng qian, secretary-generalof brand strategy working committee of China National food industry Associationand KANS BULAY DESMOND, adviser of international cooperation center of brandstrategy working committee attended the Forum. Meanwhile, Mr. DESMOND, an African expert, delivered a keynote addresson the current state of agricultural development and market opportunities inAfrica.
Mr. DESMOND pointed out that Africa is acontinent with over 50 countries, and these countries have different culture,languages, and specificities. It has obvious natural advantages in agriculturaldevelopment, such as abundant land resources, tropical climate, a booming youngpopulation. At present, however, agricultural productivity still remains farfrom developed world standards. Over 90% of agriculture depends on rainfall,with no artificial irrigation aid. The techniques used to cultivate the soilare still far behind from what has been adopted in Asia and Americas, lackingnot only irrigation, but also fertilizers, pesticides and access to high-yieldseeds. Agriculture in Africa also experiences basic infrastructural problems .
In Africa, agriculture accounts for two thirdsof livelihoods and food accounts for two thirds of the household budgets ofpoor people. It makes up a very important part of the lives of African people.The low productivity levels of agriculture in Africa have resulted in aworrisome scenario: it does not meet the growing demand for food from urban area.The region is increasingly dependent on food imports. Africa spent US$50bn onfood imports (excluding fish) in 2018, only 5% of it related to trading withinthe continent.
In order to revert this situation, An increasein productivity could replace these imports with their own produce, which wouldin turn reduce poverty, increasing labor force, African countries have putagriculture on the priority list of national development. At the same time, givepreferential investment policy. Singapore is proving to be an engaged ally inthe process of changing this reality. Some big players in the agriculturalsector with their headquarters in Singapore, are investing heavily in Africa.
Africa has broad prospects for agricultural development, China nationalfood industry association brand strategy working committee is committed topromoting the Chinese and foreign food industry, food enterprise exchanges andcooperation with each other, as an international cooperation association adviser,welcome China's food enterprises seize this opportunity and invest Africa agriculture industry.